Brand and demand advertising aren’t as different as they may seem. After all, they share one common goal— to drive revenue for the business. So, why are B2B marketers still letting them work in silos?
According to leading Forrester analysts, interlocking brand and demand advertising components can not only lift pipeline and revenue creation but also improve brand awareness and perception. This Forrester SiriusDecisions Core Strategy report, The B2B Advertising Spectrum, is made for B2B marketers that want to see maximum return on their paid media investments.
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