On the road to revenue, customer retention matters just as much as customer acquisition—and it’s much more cost-effective. (And the real zinger? Acquiring a new customer can be anywhere from five to 25x more expensive than keeping an existing customer.) 

That’s why we’re partnering with the pros at a digital marketing agency, SmartBug, to share our best-kept secrets on how effective account-based marketing strategies help you not only retain but grow with your customers (and yes, that means revenue too).

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Top reasons you need to need to rethink your revenue mix 

Red flags that signal a bump in your road to retention

Key expansion, upsell, and cross-sell ABM plays to get revenue back on track  

Plus..insider tips from real marketers who paved the way

Increase in traffic

Faster time to close a deal

ROI in closed-won revenue

“This is helping us know where to spend the majority of our sales and marketing resources. With a new, validated and tiered target account list, now Dialpad is poised to do true ABM at scale.”

—Izabella Bray, Senior Manager, Demand Generation

The account-based platform that’s been shown to deliver 5X the ROI compared to other ABM vendors.

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