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Intent data; you probably can’t go a day without hearing about it (it’s just that popular). But for many marketers, the promise of intent often outweighs the reality of its buzzword reputation. That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic for improving your B2B marketing programs.

Get our Intent Data cheat sheet to learn:

Three use cases for operationalizing intent data

Tips for getting your sales team bought in and asking for more

A checklist on how to get started today

Ready to chat with sales? Use our chatbot to schedule a custom demo.

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