Use HubSpot data to power ABM programs through the RollWorks Account-Based Platform
The HubSpot integration with RollWorks, the only HubSpot certified ABM provider, helps put ABM into action by importing dynamic HubSpot Contact Lists and Company Properties into RollWorks to create hyper-focused ABM programs at scale.
"We are currently using RollWorks for 3 programs: to retarget website visitors; to retarget based on intent data; and to directly target an ABM list. We have the integration with HubSpot set up and I use lead scoring to dynamically create the ABM list which auto-synchs to RollWorks. I can also see in HubSpot what accounts are being retargeted, etc. This program takes some time and mind muscle to optimize and I'm grateful for my account manager Victoria who is amazing!"
“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
Pipeline Marketing Manager
Watch the Integration in Action
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