Inbound or ABM? Good news, it's not just one or the other — it's both.

While Inbound helps you capture demand, it doesn’t help you create it. What about all those accounts that aren’t interested yet, but should be? Say hello to Account-Based Marketing

Discover how you can get the best of both worlds by combining the scale of inbound marketing and the precision of account-based marketing with our all-inclusive Inbounder’s Guide to ABM

What's inside:

A boss-ready planning presentation deck

Templates to help you build you best audiences 

A reporting template to show off your success

Unlock the power of HubSpot with RollWorks, the only HubSpot certified ABM platform.

Identify Target Accounts

Engage Through Digital Advertising

Measure Impact

  • View, export and activate against account-level advertising & website engagement metrics in HubSpot
  • Create custom reports and dashboards to align marketing and sales teams on performance against target accounts
  • Dynamically sync HubSpot contact lists to create target accounts
  • Augment HubSpot company lists with RollWorks machine learning based scoring and prioritization


  • Target known and unknown contacts with digital ads across the web, Facebook and LinkedIn
  • Prioritize in-market accounts by layering intent signals from RollWorks

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