If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Ultimately, if you don’t invest enough in your ICP, you could end up with a false list of target accounts—leading to wasted sales and marketing dollars.

Get our editable ICP Template so you can:

Analyze customer data and find technographic/firmographic patterns

Build a chart with your ICP attributes to use in programs

Put your ICP into words that your whole company can understand and rally around

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