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If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Ultimately, if you don’t invest enough in your ICP, you could end up with a false list of target accounts—leading to wasted sales and marketing dollars.

Analyze customer data and find technographic/firmographic patterns

Build a chart with your ICP attributes to use in programs

Put your ICP into words that your whole company can understand and rally around

Ready to chat with sales? Use our chatbot to schedule a custom demo.

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