Attention inbounders! Meet ABM.

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Bringing account-based power to inbound marketing. Explore why we’re the perfect pair.

Ready to see it live? Fill out the form and we'll be in touch to coordinate a time for a custom demo.

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Why RollWorks & HubSpot?

By importing dynamic HubSpot Contact Lists and Company Properties into RollWorks, you’ll…

Engage key accounts more effectively via full-funnel ads

Reach entire buying committees and unknown contacts 

Create alignment and efficiency between marketing and sales

Prioritize in-market accounts by layering intent signals

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Key Features:

RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B Revenue. RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together.

Create and score target account lists


Get recommendations for net-new in-market accounts


Alert sales teams of spiking accounts for outreach prioritization


View account-level ad and website engagement metrics


Create activations in HubSpot against engagement metrics

–  Scott Brinker, VP of Platform Ecosystem at HubSpot

Benefits for Marketers: 

More targeting precision: Reach and prioritize more targeted accounts and opportunities by identifying in-market accounts and get recommendations for net-new accounts


Reach buyers and influencers: Reach more of the buying committee by targeting known + unknown contacts and run automated multi-channel engagement programs across upper & mid-funnel


Create demand with best-in-class advertising: Benefit from RollWorks’ own DSP that uses machine learning to drive industry-leading performance in display & social advertising

"Best ABM platform for HubSpot users."           - G2 Review

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Benefits for Sales

The connection to HubSpot is best in class. The ability to take our database, enrich it with RollWorks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert.”


- G2 Review


More efficiency, less waste: Accelerate time to close and prioritize accounts through RollWorks intent, fit, and engagement signals  


More high-quality opportunities: Get net-new account recommendations based on your ICP from machine-learning


More alignment: Coordinate SDR outreach with marketing air cover to support sales efforts; alert Sales of engaging accounts 


The integration between HubSpot and RollWorks is seamless - even my sales team loves it!


   - G2 Review

HubSpot customers love us. But don’t take our word for it! 

"Thinks have changed since we started targeting accounts, as opposed to just contacts.  We're generating 40-50 demo requests a week thanks to this happy marriage between our HubSpot inbound and RollWorks ABM program."

- Britt Davies, former VP of Demand Generation, Marketing, at Goverlan

“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”

- Shrimithran Mithran, Pipeline Marketing Manager

"Partnering with RollWorks has been incredible for our pipeline... because marketing was never seen as a lead genertor until a few years ago, we have to show the return for any investment we make. Being able to do that from the connection between RollWorks and HubSpot is fantastic."

- Megan Verkamp, Director, Content Strategy at LHP Engineering Solutions

The ABM Lounge at INBOUND

We connected with thousands of hungry, savvy marketers at our ABM Lounge at INBOUND ‘23, delivering valuable educational sessions, customized demos, introductions to ABM, and tons of cool swag. This year, anticipate an even more extraordinary experience at INBOUND 2024, with larger-than-life offerings and opportunities to engage with ABM industry experts. We can't wait to meet you for another unforgettable INBOUND!

Schedule a Personalized Demo

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