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Attention Inbounders! Meet ABM.
Bring Account-Based Power to Inbound Marketing
See why Rollworks and Hubspot are the perfect pair. By importing dynamic Contact Lists and Company Properties into RollWorks, you can:
Engage key accounts more effectively via full-funnel ads
Reach entire buying committees and unknown contacts
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Create alignment and efficiency between marketing and sales
Prioritize in-market accounts by layering intent signals
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"
RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B Revenue. RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together.
Key Features:
Create and score target account lists
Get recommendations for net-new in-market accounts
Alert sales teams of spiking accounts for outreach prioritization
View account-level ad and website engagement metrics
Create activations in HubSpot against engagement metrics
– Scott Brinker, VP of Platform Ecosystem at HubSpot
Benefits for Marketers:
More targeting precision: Reach and prioritize more targeted accounts and opportunities by identifying in-market accounts and get recommendations for net-new accounts
Reach buyers and influencers: Reach more of the buying committee by targeting known + unknown contacts and run automated multi-channel engagement programs across upper & mid-funnel
Create demand with best-in-class advertising: Benefit from RollWorks’ own DSP that uses machine learning to drive industry-leading performance in display & social advertising
"Best ABM platform for HubSpot users." - G2 Review
"
The connection to HubSpot is best in class. The ability to take our database, enrich it with RollWorks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert.”
Benefits for Sales
More efficiency, less waste: Accelerate time to close and prioritize accounts through RollWorks intent, fit, and engagement signals
- G2 Review
More high-quality opportunities: Get net-new account recommendations based on your ICP from machine-learning
More alignment: Coordinate SDR outreach with marketing air cover to support sales efforts; alert Sales of engaging accounts
The integration between HubSpot and RollWorks is seamless - even my sales team loves it!
- G2 Review
HubSpot customers love us. But don’t take our word for it!
"Thinks have changed since we started targeting accounts, as opposed to just contacts. We're generating 40-50 demo requests a week thanks to this happy marriage between our HubSpot inbound and RollWorks ABM program."
— Britt Davies, former VP of Demand Generation, Marketing, at Goverlan
“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
— Shrimithran Mithran, Pipeline Marketing Manager
"Partnering with RollWorks has been incredible for our pipeline... because marketing was never seen as a lead genertor until a few years ago, we have to show the return for any investment we make. Being able to do that from the connection between RollWorks and HubSpot is fantastic."
— Megan Verkamp, Director, Content Strategy at LHP Engineering Solutions
HubSpot and RollWorks Content Hub
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