Whether you’ve been in the same industry for decades or hop industries every year or two, chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. Sometimes it feels like decoding an entirely new language. 

That’s why we’ve created your TL;DR pocket guide. We’ll take on some of the most common conversations we hear in the market and set the record straight. The goal? Everyone can leave a little more aligned on what they need to be focused on, how they can educate their full team around a common GTM language, and of course, see the impact of all of this IRL. (Yes, we threw even more acronyms in there to get the pocket guide party started).

No revenue champion should be left without this guide.