Marketing working one set of targets and Sales following up with another? Lacking real shared goals or accountability? Let this workbook help you get ahead of it all.
Inside you'll learn:
Learn how ABM uplevels traditional demand gen to unify GTM teams
Assess where your team lies today on a scale of basic to best
Discover the key pillars that make or break alignment
Get access to a series of templates to help you achieve success
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End of the day? You’ll be taking the ‘work’ out of teamwork & yes, being account-first is the way to get there.
Customer Case Study
In 9 months, the marketing team at Dialpad saw
10x
52%
3.25x
Increase in traffic
Faster time to close a deal
ROI in closed-won revenue
“This is helping us know where to spend the majority of our sales and marketing resources. With a new, validated and tiered target account list, now Dialpad is poised to do true ABM at scale.”
